DSG's pitch: one flat price and 32 subgrades, whatever the card is worth

Flat pricing sounds like a discount and is actually a redistribution. A $5 card and a $5,000 card paying the same fee means the cheap card is subsidising nothing and the expensive card is avoiding a surcharge it would pay elsewhere.

So the offer only pays where the majors would have surcharged you. Below that line, flat pricing is simply pricing, and DSG is competing on the report rather than the cost.

That report is the more interesting half. Thirty-two subgrades across eight zones, reachable by QR code with images marking where the flaws are, is more evidence than any major grader hands you. Whether it is worth anything depends entirely on whether a buyer ever looks at it — and for a 2021 entrant, that is still the open question rather than a settled fact.