A pre-sale tier structure that runs to a $149 Founders Edition tells you who the product is for before you read a word of the marketing.
Rare Edition is competing on encapsulation rather than on grading authority. The pitch is the most elegant way to house a card, and elegance is a real thing to sell — display collectors are a genuine market and they are not badly served.
The risk is a category error at resale. A premium holder holds premium value only if buyers price holders, and outside a small display-focused audience they price grades. Buy it because you want to look at the card. Do not buy it expecting the case to come back to you when you sell.
